As a Director of Digital Marketing Strategy, I’ve spent the majority of my career shaping and driving strategies on both the agency and client sides. This role is especially critical in agency settings, where setting the right direction is essential to the success of every engagement. One of the key insights I’ve gained is that strategy doesn’t begin with creating plans or campaigns—it starts with building trust. The strategist’s first objective is to earn the trust and support of all stakeholders, a foundation that is essential for guiding the team and client towards impactful results.
This role is often at the tip of the spear, requiring quick learning, active listening, and the ability to guide others on a journey that not only makes sense but also delivers real impact. Whether it’s aligning with the client’s goals or inspiring internal teams, the ability to synthesize insights and communicate a clear, compelling vision is paramount. My experience in this role has taught me that successful strategy is more than just planning—it’s about taking people with you, ensuring every step aligns with a shared vision that drives tangible outcomes.