A pivot campaign stood up in 8 days at the onset of the global pandemic, responding to a marketing sales crisis of lost leads from canceled events. An in-house campaign that surpassed objectives and proudly been awarded.
It’s rare in the world of marketing to have an event so big that changes the rules and playing field. In this moment agility, team cohesion, and nimbleness became powers. True marketeers leap at moments like these. You don’t wait for it to pass and then assess plans. A team’s hard work, dedication, and adaptability powered this and this reward is for that.
It’s rare in the world of marketing to have an event so big that changes the rules and playing field. In this moment agility, team cohesion, and nimbleness became powers. True marketeers leap at moments like these. You don’t wait for it to pass and then assess plans. A team’s hard work, dedication, and adaptability powered this and this reward is for that.
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ANA Reggies Gold Award
Case Study
