As a Creative Director, I’ve found a role that truly aligns with both my passion and expertise. This position has been the most enjoyable of my career because it sits at the transformative intersection where a business need is turned into something truly magical. What I’ve discovered in this role is that being a Creative Director isn’t just about crafting a compelling vision—it’s about inspiring and motivating the team to bring that vision to life. It’s a role that requires a blend of skills across multiple disciplines, from strategic thinking and design to team leadership and business acumen.
My journey through various roles leading up to this has played a significant part in my success as a Creative Director. My diverse background has given me the ability to understand the unique perspectives of each team member, ensuring that the creative process is not only cohesive but also strategically aligned with business goals. Leading SADA’s creative direction has allowed me to leverage this experience, driving both the company’s creative ambitions and its broader business success.
2020 - 2024
 • Sr. Director, Creative and Brand
 • Sr. Director, Creative and Digital Marketing
 • Director, Creative and Digital Marketing
I became a Creative Director while working at SADA, and my work can be viewed under the Work section.
TOP RESPONSIBILITIES AND ACHIEVEMENTS
 • Lead a team of 10 designers made up of in-house designers, video editors and web developers and freelancers.
 • Lead the creative part of the global rebrand with agency and then implemented the new brand across all touchpoints.
 • Directed all major campaigns and events from research, to brief to development.
 • In response to COVID-19 and canceling of events, in particular Google Cloud Summit, leade a pivot campaign called #CloudQuarters, winning SADA first marketing award of the ANA Reggies Gold Award for best CRM Loyalty campaign.
 • Stood up global design operations in SADA's growing global foot print, opening four markets. Using tools like Monday.com, Figma, and Adobe Creative Suite.
Back to Top