At the end of each year we would create a year end holiday video. This page features those special videos, capturing the joyous spirit of the season (as well as a some of the challenges we endured because of the pandemic.) Each production is a heartfelt message from SADA, expressing our gratitude to our valued clients, partners, and team members.
SADAbration (2021)
This was the biggest (and my favorite) creative project - creating a music video using SADA talent, while stuck at home due to COVID-19. This remote production demonstrated the multi-telanted team SADA has and brings to its customers. The creative was inspired April Greimen, and pioneer in art "digital transformation" in the 80's, the period from when the song Celebration came out. The entire art production was aligned with the 80's period and what SADA does.
2020
The year of the COVID-19 - a challenge to create something when most of the year was spent in our homes. But we managed to pull together a story, and make it work.
2019
Soon after establisning in-house video capabilities we were tasked (with 2 weeks notice) to create a holiday video. We had to think on our feet, create a set from little, and then craft a story.